Adlib
Software Elevating Content to New Heights

One can’t expect to win at poker if he could only see half of the cards in his hand. Organizations face a similar challenge with “dark data”, most of which is unstructured, leaving them to make critical decisions without all the relevant information. Being able to access and manage the massive volume of content most organizations have today and taking action on the pertinent data is imperative towards achieving broader business objectives. For pharmaceutical companies, the stakes are much higher as they must become increasingly digitally focused businesses to compete in a rapidly changing marketplace.

As Peter Duff, President and CEO of Adlib Software, puts it, “out of sight, out of mind” is true for not only people and things, but also for data. “As modern businesses become digitally enabled, they require assistance in uncovering hidden data within an organization. This high-quality data becomes the underpinning to greater insight, context and understanding to make better choices, improve patient outcomes, accelerate innovation and mitigate risks while reducing costs and inefficiencies,” he adds.

Against this backdrop, the question is: How do pharmaceutical companies make their way in a dark data abyss? Without sound document management practices, there is little chance that data could be easily uncovered. This is what Adlib Software brings to the table by enhancing content-centric processes, unlocking valuable enterprise content, and transforming unstructured data into actionable intelligence. “With our rich history working with life science organizations for nearly 20 years, we are now able to take their digital transformation journeys to the next level, helping to uncover the intelligence locked in their documents,” explains Duff.

Having worked with pharmaceutical companies to assist in the FDA submission process, Adlib creates an enterprise-wide capability to consolidate their systems and combine and reformat their content. The document conversion solution takes standard document-to-PDF conversion to the next level, allowing enterprises to automatically convert documents into the highest quality, text-searchable, submission-ready PDFs that maintain the format, layout, and content of the original documents.

This automated process improves the accuracy and timeliness of submissions, speeds up time-to-market, and overcomes rising IT costs.

Adlib utilized its knowledge of document formats and expertise in document conversion to create Adlib Elevate—a Data Science-powered file analytics platform used for discovering and enriching data from unstructured content. The platform addresses key information governance needs— conceptualize, standardize, analyze, categorize, and visualize—by enabling greater control through enhanced visibility and understanding of the content. “The data goes through the content elevation process, which involves several stages of filtering to find information that will benefit the business,” he adds. Adlib processes a deluge of data to extract essential information and cluster similar pieces of it together while segregating duplicate content. Timely identification of such replicas saves time and resources for client companies, besides allowing them to focus exclusively on important tasks.

Adlib’s success can be attributed to its deep understanding of content creation, suitable formats for the same sets, and the variety of documents it can analyze to understand the content. While Adlib’s products are pre-configured for specific use-cases, they can be modified to cater to individual requirements. The Elevate Platform is architected around the concept of micro-services that can be sequenced together with workflow and adjusted to suit customer needs. “Our product architecture allows it to be tailored to fit client environment while still being off-the-shelf software,” Duff explains.

Adlib’s file analytics capabilities provide the tools and services to support the transformation to a digital business and were among the select companies that Forrester invited to participate in its June 2018 Forrester Wave evaluation, File Analytics Providers. “We’re extremely proud of this accomplishment as Adlib was cited as a Strong Performer and received the highest score possible in the Technology Strategy criterion. We’re excited about the future and look forward to a continued strong partnership with our client base,’ Duff concludes.