Orchestrated Customer Engagement: Build customer trust and loyalty through more effective engagement

Category: Pharma & life sciences   |   Presented By: IMS Health

Orchestrated Customer Engagement: Build customer trust and loyalty through more effective engagement

Orchestrated Customer Engagement (OCE) has now proven itself to be the next generation of customer engagement beyond Multichannel Marketing and Omni-channel Marketing.

Orchestrated Customer Engagement is an innovative strategy that helps life sciences companies align their sales and marketing functions, integrate customer-engagement activities across the organization, and support it all with a foundation of robust information management.

This whitepaper discusses how companies can orchestrate customer engagement. Key takeaways from this whitepaper:

  • Illustration showing comparison between how Life Sciences companies interact with their customers before and after implementing Orchestrated Customer Engagement

  • Why do Life Sciences companies need Orchestrated Customer Engagement?

  • Key ways in which Orchestrated Customer Engagement helps organizations address several challenges

  • How Orchestrated Customer Engagement works: A use case scenario

tags Database | CRM | Marketing | Customer Experience Management | Biotech

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